Advertising and Marketing Communications (MA)

Organizations are constantly in need of professional innovators to help expand market share, broaden brand awareness and captivate audiences with compelling communications.

A real-world approach is foundational to our program. You’ll learn from faculty who are experts in the field while honing your skills with hands-on experiences in planning, budgeting, creative strategy development, copywriting, media planning, research and much more. You’ll learn how consumer trends, new media and technology affect marketing, and you’ll explore ways to use those changes and innovations to your advantage.

Like the businesses for which they work, advertising and marketing professionals need the most up-to-date skills and fresh insights to stand out from the crowd.

Classes are offered on campus and online, so you can boost your career potential with courses that work for you.

Take your communications career to the next level. Apply today.